The second new Rogue beer is also a play on the homegrown theme, this one the John John Ale. You Dead Guy Ale lovers out there will enjoy this one, as Rogue takes their biggest seller and ages it for three months in Rogue's own whiskey barrels (the whiskey is also called Dead Guy, but I don't want to confuse the slow learners out there, so just remember: beer---aged in whiskey barrels---good combo). The ABV stays about the same as in the original, at 6.4% ABV, but takes on flavors of vanilla and oak. And a higher price tag: $9.99 for a 22 oz. bottle. Or roughly $30.00 a six-pack! And yes, I bought one. Rogue took the time to pour the beer into an empty wooden barrel; I took the time to buy one. Barrel aging and marketing can move mountains, or at least get me to open my wallet.
Monday, February 22, 2010
Rogue Grows Hops and Harvests the Money
The second new Rogue beer is also a play on the homegrown theme, this one the John John Ale. You Dead Guy Ale lovers out there will enjoy this one, as Rogue takes their biggest seller and ages it for three months in Rogue's own whiskey barrels (the whiskey is also called Dead Guy, but I don't want to confuse the slow learners out there, so just remember: beer---aged in whiskey barrels---good combo). The ABV stays about the same as in the original, at 6.4% ABV, but takes on flavors of vanilla and oak. And a higher price tag: $9.99 for a 22 oz. bottle. Or roughly $30.00 a six-pack! And yes, I bought one. Rogue took the time to pour the beer into an empty wooden barrel; I took the time to buy one. Barrel aging and marketing can move mountains, or at least get me to open my wallet.
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