Tuesday, July 19, 2016

Firestone Walker is Here. Oh Good.

Everyone excited for Firestone Walker's release in New Mexico today? I bet. Someone asked me the other day if I was excited about FW moving into town. Well, as you can imagine, Mr. Excitement has mixed feelings about the whole thing...
For starters, yeah, FW does have a great portfolio of beers. Union Jack, a multiple GABF Gold winner, is a classic IPA. Easy Jack Session IPA is the best of the style. Their barrel-aged beers are legendary (Parabola, Sucaba, etc.). So without trying to piss on everything (since it comes naturally), here are my concerns:

I'll miss the chase.
Traveling for beer has been one of the things that actually does excite me, and FW was always one of the brands I looked forward to drinking while on out of state excursions. So being able to walk into Jubilation for a sixer or Nob Hill for a pint does take away some of the fun of drinking Firestone Walker beer. Same thing happened with Founders, same thing happened with Ballast Point (I like the way all those colorful can boxes look together on store shelves, but I'm not spending $14 on a six-pack of it. Not with FW in town). And I know I'm not the only one who feels that way- show up at the next bottle share with an out-of-town IPA and you will feel appreciated. Show up with an Anderson Valley Hop Ottin or other locally-available shelf IPA, and I'll personally escort you to the door.

Also, there is the freshness issue to consider. Will we, as a still small craft community with a slew of great local beers, be able to support the buying of one brand enough to ensure a flow of the freshest of that national brand, such as FW? I've had a hard time finding fresh FW in Chicago, which can be understood considering that even though the beer geeks make up a higher percentage of the population than your average city, there are many more brands available than here. More great choices, more likely you'll find some beers sitting around longer. Plus, the distance from the brewery has to be considered. However, I have also had trouble finding fresh FW while in L.A., and that's not so far from Paso Robles. So, let's hope the local distributor has a plan to keep the freshest hoppy offerings from FW in stock. That 9.5% Double Jack DIPA can fall off quickly.

I doubt we're going to have a chance to find fresher Firestone Walker than tonight, at the release party at Nob Hill Bar and Grill. Starting at 6, you can try 15 or so of the finest FW offerings, including Stivo Pils (collaboration with Russian River), 19th Anniversary, Bretta Weisse, Parabola Wookey Jack, all the other Jacks, Pivo, DBA, and so on. Tomorrow, Jubilation will be hosting a tasting event for the packaged beers, and will pour DBA, PAle 31, Easy Jack, Union Jack, Pivo Pils, and Luponic Distortion #2 from 4-6.

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