Tuesday, January 15, 2013

A New Level of Freshness

I'm not talking about my latest YouTube rap freestyle. Talking about fresh beer here. Stone Brewing Co. has been at the forefront of the beer freshness almost as long as, dare I say, the Budweiser people. They have a section on their website where you can turn in stores that have outdated Stone beers on their shelves (STOP SNITCHIN'!!). A side note- I would like to turn in Sprouts Market on Academy for trying to sell that canned on 4.7.11 G'Knight that I saw last night. Shame on youz. With IPAs being the fastest to lose flavor (and the internet beer forum participants decrying how bad an IPA becomes after a short while- a few days according to some), Stone introduced Enjoy By, a series of IPAs marketed to select cities and meant to be consumed within one month of purchase. Enjoy by 02.15.13 is the third installment, and guess what city rates high enough to get it? Nope, it's not Biloxi. Albuquerque has it, more specifically Jubilation. I got to try the last version that made it to Denver and it was great, even if it had already been out for more than a week. Get yours before the hops fade. The clock is ticking...

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