Wednesday, March 25, 2009

Maybe a Tease, but Hopefully a Preview

Stone's got a new one out there folks, and by out there I mean Arizona. My friends Kelly and Daddy Eric picked up a few beers for me at Tops in Tempe this weekend, Stone's Sublimely Self-Righteous Ale being one of them. This beer is a renamed version of 2007's 11th Anniversary Ale, which proved to be so popular that it is now a year-round beer. The question is: will Albuquerque ever see it? I'm going to predict that we will get it here. Stone beers seem to have that crossover appeal here that many other craft beers don't. Beer names like Arrogant Bastard seem to help sales, and this would do well too. People could buy an Arrogant Bastard for their boss, and at the same time buy a Self-Righteous Ale for their vegan-protester-anti-everything friend.

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