Sunday, March 29, 2009

Someone Call Susan Powter!

And stop the madness! I was looking around Kelly's on Wyoming today and noticed that the Great Divide 6-packs are all going for $10.99 now. Not long ago, you could pick up their beers for $7.99 a sixer. It doesn't really affect me, as I usually only pick up the Hercules DIPA 22 oz. when I can find it fresh, but an almost 30% increase in 6-pack prices is tough to swallow. It will be interesting to see how this affects their sales against the 7-8.99 Sierra, Odell, Deschutes, and the like.

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