Monday, August 9, 2010

This Is Why Learning Is Bad For You

New Belgium's latest release in their Lips of Faith (lower production, more expensive) line of beers is the Belgo IPA. "Belgo" is not the cute name for the beer; it is actually the term for the style of beer that combines an American-style IPA with a Belgian yeast strain. I have had a few of these, with Stone's Cali-Belgique and Flying Dog's Raging Bitch being memorable to me. I haven't tried the New Belgium version yet- the reason being is I have recently discovered math. Maybe "discovered" is the wrong word, as I'm sure I have used it once or twice in the past, but I recently started applying it to beer prices. Example: A 22 oz. bottle of this Belgo IPA goes for $7.99. Break it down to six-pack cost by roughly dividing the 22 oz. bottle by two, carrying the one, and breaking the abacus in frustration, that comes out to a $24 six-pack! And I know this is not a new phenomenon, but I never wanted to face the reality of what I am spending on a limited release bomber. And I still don't. I'm swearing off math forever as of right now. Ignorance is indeed bliss, and I'm going to be the most ignorant of them all!

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