Sunday, January 17, 2010

Why You Gotta Be All Fancy?

First off, let me say that I am very happy that Avery's duganA Double IPA has become available in Albuquerque. It is a big, piney beer, hopped with Columbus, Chinook, and Centennial. 8.5% ABV, 93 IBUs, all that good stuff. But what's with the fancy label? Since when is fine art cool? And when did it start infiltrating my beer labels? Beer bottles should only have important things pictured on the labels- like bowling balls, tennis rackets, or anything else sports related. Maybe some Clydesdales or a cool Rocky Mountain stream would be ok too. Or a dude eating a slice of pizza. That's real art, and that's what a good beer label should be. Not some half-naked, Rapunzel-looking, belly dancing freak floating in a nightmare. I want Avery to change the label to a picture of a pork chop. And I don't want them to get artsy by making it black and white; I want good old American color photography.And I want the name to not be ironical- duganA is backwards and weird and should be "Dugana". And I want to drink it while watching Sportscenter, or maybe Married With Children, but never the PBS broadcast of La Boheme live from the Met. All you like-minded individuals out there can find this 22 oz. beer at Jubilation for $6.99.

No comments: