Sunday, May 9, 2010

There Can Be Only One!

This isn't new, but I was reminded today that I never wrote about it. If you go to get a growler filled at Il Vicino, you MUST use an Il Vicino growler. They will allow you to trade in whatever growler you have for an Il Vicino one and fill it, but they will no longer fill growlers from other breweries. Apparently, there is some ambiguity regarding the lawfulness of filling a growler with a different logo. So does this mean Il Vicino is being smart and proactive, or, considering no other brewery does this, that they are scaredy-cats who fear the MAN? Doesn't matter to me. I have one of their growlers, and if I need a new one it costs three whole bucks. Just wanted to give you the heads-up if you didn't know.

3 comments:

Jeff said...

Breweries in California are required by law to only fill their own growler's.

My experience in Colorado has been mixed, I'm not sure if there is a law, but some breweries will refuse to fill growler's that aren't there own.

reid said...

Am I just not seeing the rationale for this law/rule? It's a glass bottle; who cares what it says on it? Do some breweries do that just to sell more growlers? I mainly go to Chama and Blue Corn. Good thing they play nicely....

ABQbeergeek said...

I wouldn't think it is a money thing, definitely not with Brady (Il Vicino's brewer), at least. That is true in California, as Jeff said, and also in Chicago. Whole Foods had a bunch of growlers, but the guy told me they couldn't fill them because the law said they couldn't fill them because of that law.